Social Media
Audience Growth: The Daily Illini
With a primary goal of growing followers and engagement on Instagram and Facebook, I led a team of creatives to produce 110+ reels and daily carousel posts over a 12-month span.
The Results:
Instagram: +8,000 followers (+114%), +750% reach.
Facebook: +330% interactions and follows, +250% reach.
The State Farm Holiday Classic (Dec. 2025)
Working on behalf of Clutch Sports Media, a Central Illinois sports broadcasting group, I created Instagram, Facebook and Twitter content to promote the purchase of tournament viewing passes.
I designed graphics detailing game updates and broadcast schedules, and photographed games using a Sony mirrorless camera.
Content Creation for the University of Illinois
From my unique perspective as a student, I created short-form video content for main University social platforms with the purpose of enforcing the #ILLINOIS brand and intriguing potential future students.
My work with the University involved storyboarding, scriptwriting, on-camera delivery, video editing, and more.
